How I managed to stay creative and implement Ai in my process?

Old Process

So let me talk about the old process of Creative Building for the Branding. Old Process was all about building and multiplying manually. Your work was divided into 2 parts. One you love and second you hate. Why hate it? Because it is repeated work of one element that you designed so well, that production needs it in multiple different forms.

Let's say you have to create a logotype. You spend maybe weeks, maybe month into the process, creative explorations, negotiations, revisions and debates with higher positions. After all of this tiring stages you are…guess what? Not done!

Now, if you are lucky and team has agreed on the logotype & concept, you need, or should I say you must create Brand Guidelines. Because it's the bible of your logotype and Brand's Visual Identity. Identity lives and breathes through it. It follows its rules. But the problematic question is that you need create it. Gather all information, rules, guidelines and vision in one document.

In which kind of world, a designer would want to do that? In a perfect scenario a Designer would love to pass this task to a team that gathers all the copy and creates a huge document with all instructions, but the problem is that this work is very technical and it is fully dependant on our own vision.

If this depends on our own vision, it means that we need sit and write it down by ourselves, because gathering a team around would require twice as much willpower as it requires to create Brand Guidelines for each instance.