It all starts with a funnel process. Our funnel process make it easy for both clients and our team understand our users or customers. We are valuing their interest and trying to funnel that interest into consideration, which later with the right perspective turns into decision or so to say Conversion.

What is Funnel & is it still relatable?

Like in real life, Funnel have many types for many different uses, which makes Funnel a bendable process.

👀 What is awareness & how do we achieve people knowıng about you
👉 By getting people to know or hear about you.

Branding

Branding is all about how we look, taste, sound. It’s the clothing of the brands. Just like clothing or appearance of human being, branding has a responsibility for a first impression. Impression and first thought will depend on visual impression. Most of the companies fail at this due to lack of taste, style or competitive analysis. Having a branding means going with the time’s new developments.

SOCIAL MEDIA

Social Media are great at creating an awareness about you, gather some following, views, likes and engage with the community. This is a place where statistics like followers, like, views show that how many people repeatedly get to know about the company. Later we use these platforms to navigate user to our website. And the traffic itself becomes factor of interest, thus awareness.

WEB & INTERNET PRESENCE

Besides Social Media getting users to the website, we have major platforms which presence can outweigh the Social Media’s by 2x - Website & SEO + GEO. Nothing like these two. With perfect SEO optimisation, no extra cost needed. With this combination, we get people on our website who are interested in their need, but not aware of our service/product.

🧐 What is INTEREST and how do we MAINTAIN & TRACK?
By pointing at a vulnerability.

Social Media Content

To gather interest of the people who are aware about you, you must provide solution or showcase key pain factors of your users. Or just entertain people. People are mostly on social for entertainment purposes, but when confronted with good solution and a good offer, a hand of the user won’t be hesitant to look into the details of the product we are selling.

WEBSITE: BLOG CONTENT

Articles and blog creation are the best instrument to keep the interest and engagement continuously. Connecting with user through shared problem, talking about problem, analysing the problem and then providing a solution to it. If this part is taken with honesty, not only do we maintain the interest but also receive loyalty.

INTERNET PRESENCE: SEO, GEO, Forums

Web arena is filled with wide range of interests. People are aware of what interests them, of kind which problem they want to solve, of topic they want to research or explore new opportunities. On our side is to give answers to these requests. This where our work with SEO & GEO begins to proceed. SEO optimization and PR partnerting with backlinks will get us to top positions of requested interests of users.

🙋‍♂️🙋🏻‍♀️ What is consideration & how do we get them to that stage?
BY funeling their attention in the right order.

Consideration part is where you consumer just about to either buy a product or still has some sort of strong interest but not yet intentful to purchase. This point shows us the that are psychological barriers between the decision and doubt and the other case that we are seeing is that person feels not ready yet to commit, he subscribed to mail newsletter, gathered all of your free offers but yet not ready. The second persona is called Prolonged Observational Consideration. "I might will need this later''.

At this stage this exactly where our platforms must know how negotiate new offers or new solutions to our user. When user scrolled through the whole website and at the end didn't buy a product, this shows us a deep interest in the product and its features. However the end, where offer to buy, might become a huge turn off to buyer. And it all depends on how we offer it. Are we being pushy and greedy? Does the price match the deliverables? Is it a huge risk? Do we allow our users to test our product in a limited form before they purchase the whole thing?

From consideration to ✅ 🎉 decision.

Does it end here? Not really…